TechTarget CMO John Steinert to Present with MarTech Pioneer and Marketo Co-Founder Jon Miller on Buying Group Measurement and Metrics at Upcoming OpsStars Conference [Yahoo! Finance]
TechTarget, Inc. (TTGT)
Last techtarget, inc. earnings: 2/12 04:15 pm
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Source: Yahoo! Finance
today announced that its Chief Marketing Officer John Steinert will be joining a panel with Marketo Co-Founder Jon Miller live at OpsStars on September 18 in San Francisco – "Measure What (Really) Matters: The Metrics of Buying Groups". These two marketing leaders will discuss and debate how Revenue teams can measure and evaluate key metrics for Buying Groups as a go-to-market motion. They will cover what is needed to launch this new Opportunity-centric motion and the essential role that metrics play in guiding targeting as well as alignment between sales and marketing, specifically: With Marketing Qualified Leads (MQLs) thrown out the window, how to unify sales and marketing goals and metrics How to develop your own key data points in a Buying Groups motion The strategies and mindset shifts that will drive organizational success This panel will be moderated by Alice Walker of LeanData, the authority in turning buyer journey signals into buying decisions as well as a strong
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News
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TTGT
Earnings
- 11/12/24 - Miss
TTGT
Sec Filings
- 11/12/24 - Form 10-Q
- 11/12/24 - Form 425
- 11/12/24 - Form 8-K
- TTGT's page on the SEC website