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Stock impact report

TechTarget CMO John Steinert to Present with MarTech Pioneer and Marketo Co-Founder Jon Miller on Buying Group Measurement and Metrics at Upcoming OpsStars Conference

TechTarget, Inc. (TTGT) 
Last techtarget, inc. earnings: 2/12 04:15 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.techtarget.com
Company Research Source: Business Wire
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its Chief Marketing Officer John Steinert will be joining a panel with Marketo Co-Founder Jon Miller live at OpsStars on September 18 in San Francisco – “Measure What (Really) Matters: The Metrics of Buying Groups”.These two marketing leaders will discuss and debate how Revenue teams can measure and evaluate key metrics for Buying Groups as a go-to-market motion. They will cover what is needed to launch this new Opportunity-centric motion and the essential role that metrics play in guiding targeting as well as alignment between sales and marketing, specifically:With Marketing Qualified Leads (MQLs) thrown out the window, how to unify sales and marketing goals and metricsHow to develop your own key data points in a Buying Groups motionThe strategies and mindset shifts that will drive organizational successThis panel will be mode Show less Read more
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