Avoiding GenAI Abuse in Copywriting: Anti-PR Strategies to Harness Technology and Unleash Creativity [Yahoo! Finance]
TechTarget, Inc. (TTGT)
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Source: Yahoo! Finance
Karla Jo Helms , Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™, notes that while GenAI presents opportunities for greater efficiency and scalability, it also risks "homogenizing" brand voices, potentially undermining their distinctiveness and credibility. TAMPA BAY, Fla. Sept. 3, 2024 /PRNewswire-PRWeb/ -- OpenAI has discontinued its AI classifier, an AI-writing detection tool, citing its low accuracy. Their evaluation of "challenge sets" of written text revealed that the classifier correctly identified only 26% of AI-written content while mislabeling human-written content as AI-written. (1) This has sent ripples through the copywriting industry, as it signals that distinguishing between human and AI-generated content is becoming nearly impossible. Karla Jo Helms , Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™ , insists, "This doesn't diminish the relevance of copywriters but instead emphasizes the need for them to adapt. In an era where AI can
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