TechTarget Announces Priority Engine Demand, Enabling B2B Go-to-Market Teams to Identify, Engage and Convert Buying Groups Faster
TechTarget, Inc. (TTGT)
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Source: Business Wire
New module within TechTarget’s leading Priority Engine intent platform helps customers create and accelerate opportunities by activating engaged, active buying groups NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the availability of Priority Engine™ Demand, a new module in its industry-leading Priority Engine intent platform that helps B2B enterprise technology organizations transform how they generate lead and buying group identification and engagement. Priority Engine Demand helps customers evolve from a single-contact MQL approach to a Qualified Buying Group approach, leading to more account opportunities and a faster way to close deals.In a recent survey evaluating the go-to-market priorities of TechTarget customers, nearly 50% said they are pursuing a buying group strategy in the next year. But the survey also indicated many organizations are struggling with the complexity
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