Sonos' smart TV plans might have found an OS [Verge, The]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Verge, The
Share this story After its foray into headphones, the next major new product category from Sonos is rumored to be a video streaming box similar to a Roku, Amazon Fire TV, or Apple TV. Such a device has been rumored for ages now, with Bloomberg previously reporting that its price is expected to fall between $150 and $200. And today we got confirmation (or at least something close to it) that the Sonos streamer will run an operating system built by The Trade Desk, a digital advertising business. Janko Roettgers first reported on a partnership between the two back in September, noting that The Trade Desk is “supplying Sonos with the core smart TV OS, and facilitating deals with app publishers, while Sonos is designing its own hardware, and customizing the user interface.” Considering the rocky last several months that Sonos has endured — through a mess of its own making — this Trade Desk arrangement sounds like yet another reason for customers to be wary about the company's current
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- The Trade Desk, Inc. (NASDAQ: TTD) had its price target raised by analysts at Evercore ISI from $110.00 to $135.00. They now have an "outperform" rating on the stock.MarketBeat
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TTD
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- 11/19/24 - Form 4
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