Pier59 Studios Hosts Netflix Immersive Upfront Event, Showcasing Ambitious Advertising Strategy and New Content Slate [Yahoo! Finance]
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The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
Pier59 Studios in New York City . This groundbreaking event unveiled Netflix's innovative advertising strategy and showcased a diverse array of upcoming content. Pier59 Founder and Chairman Federico Pignatelli said, "We were extremely proud that Netflix chose to host their 2024 Upfronts at Pier59 – with our 11 flexible, modular stages and our deep commitment to the latest display technologies, it is the perfect backdrop to deliver an engaging and immersive original message right in the heart of the advertising capital of the world." The event, held at Pier59 Studios on May 15 th and 16 th , 2024, provided an immersive theater experience with an atmosphere of excitement and innovation. At the heart of the event was Pier59 Studios' advanced 65' LED Megawall for Virtual Production to present their meticulously choreographed run-of-show, offering a visually stunning and dynamic showcase. "Working with Netflix event partners, VPP and CoLaboratory, we utilized our full complement of Vir
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