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Stock impact report

Mediavine Adopts OpenPass to Empower Publishers Across the Premium Internet [Yahoo! Finance]

The Trade Desk, Inc. - Class A (TTD) 
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.thetradedesk.com
Company Research Source: Yahoo! Finance
NEW YORK Oct. 31, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced the integration of OpenPass, The Trade Desk's single-sign-on solution, into Grow, its proprietary engagement suite and identity tool. Through this integration, Mediavine will offer publishers a seamless and privacy-first solution to authenticate users via email, allowing them to maintain control over their data while enhancing their revenue and audience engagement strategies. As the digital landscape evolves and advertising addressability faces uncertainty, the need for opt-in, email-authenticated identity solutions has become critical for publishers. OpenPass enables Mediavine's publishers to facilitate secure, consented logins, empowering them to manage user data independently and maintain strong, direct relationships with their audiences. The integration of OpenPass, alongside Mediavine's early adoption of Unified ID 2.0 (UID2) , provides adverti Show less Read more
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