iHeartMedia Announces Adoption of Unified ID 2.0 Through Integration with The Trade Desk to Enhance Audio Advertising [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Yahoo! Finance
NEW YORK, December 11, 2024 BUSINESS WIRE )--iHeartMedia, the leading audio company in the United States, today announced its adoption of Unified ID 2.0 (UID2), a privacy-focused, open-source identity framework pioneered by The Trade Desk. Designed to meet the evolving needs of audio advertising, UID2 empowers iHeartMedia's advertising partners with advanced tools for more effective targeting, precise measurement, and accurate attribution. With its unparalleled reach including 860 live broadcast and streaming radio stations, its all-in-one free digital platform iHeartRadio and the No. 1 podcast publisher globally according to Podtrac–iHeartMedia connects brands with a quarter of a billion monthly listeners across the United States – more than anyone else. The integration of UID2 into iHeartMedia's platforms will allow advertisers to connect more effectively with addressable, privacy-compliant audiences across iHeartMedia's extensive range of media channels and allow advertisers to
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