Half of UK consumers fear losing access to content behind paywalls, finds The Trade Desk [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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investors.thetradedesk.com
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Source: Yahoo! Finance
LONDON, June 12, 2024 BUSINESS WIRE )--Over half (51 percent) of Brits currently worry about losing access to the websites and apps they use behind a paywall. That's according to new research released today by global advertising technology leader, The Trade Desk, which reveals UK consumers' desires for unlimited free online content and concerns over potential restrictions. About two-thirds (65 percent) already consume news or current affairs for free, and over three quarters (77 percent) start looking for free articles when they reach an article behind a paywall, thereby preventing publishers from earning vital income in a paywall paradox. This comes as the vast majority (88 percent) of Brits would like to consume as much free online content as possible – and many even break the rules to do so. The findings reveal a third (34 percent) of people surveyed claim to be using services that allow them to get behind paywalls without paying for the privilege. Phil Duffield, VP UK at Th
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