Fox (FOXA) and The Trade Desk Strengthen Ad Tech Partnership [Yahoo! Finance]
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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US:NASDAQ Investor Relations:
investors.thetradedesk.com
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Source: Yahoo! Finance
The deepened collaboration represents a significant industry development as the media and advertising ecosystems continue shifting toward data-driven and audience-based models. A central component is the integration of The Trade Desk's Unified ID 2.0 (UID2) identity solution and its OpenPath initiative across Fox's AdRise ad platform. FOXA was an early adopter of UID2 through its Tubi streaming service and is now implementing the interoperable identity tech across its full portfolio of broadcast, sports, entertainment and news properties. The companies cite the benefits of addressable inventory, transparency and identity resolution as catalysts driving their collaboration. UID2 enables advertisers to leverage audience data for precision targeting, while OpenPath facilitates direct and streamlined access to premium Fox inventory. As structural shifts reshape the digital ad ecosystem, companies moving early on emerging solutions may be best positioned to capitalize. The recent mov
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