The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System
The Trade Desk, Inc. - Class A (TTD)
Last the trade desk, inc. - class a earnings: 2/27 04:01 pm
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Source: Business Wire
Ventura to Drive Major Efficiency Improvements in Streaming TV AdvertisingDisney, Paramount, Tubi and Sonos Showcase Support VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura.Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing market systems today, including frustrating user experiences, inefficient advertising supply chains, and content conflicts-of-interest.The major benefits of Ventura include:A more intuitive, engaging user experience, including cross-platform content discovery, personalization, subscription management, and ultimately fewer (more relevant) ads.A much cleaner supply chain for streaming TV advertising, minimizing supply chain hops and costs – ensuring maximum ROI
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- The Trade Desk, Inc. (NASDAQ: TTD) had its price target raised by analysts at Evercore ISI from $110.00 to $135.00. They now have an "outperform" rating on the stock.MarketBeat
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