Treasury Wine Estates launches Italian wine brand Belorante in UK [Yahoo! Finance]
TREASURY WINE EST S/ADR (TSRYY)
NASDAQ:AMEX Investor Relations:
tweglobal.com/investors
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Source: Yahoo! Finance
TWE said it was reacting to “growing demand in the UK”, pointing to Italian wine being the "second-largest category" in the country's grocery channel. The Penfolds owner has developed a Belorante range comprising four still wines: Italia Grillo and Italia Montepulciano D'Abruzzo DOC, both priced at £9 for 75cl, and Italia Pecorino and Italia Primitivo, each priced at £10 for 75cl. The Grillo and Montepulciano D'Abruzzo DOC are available at Sainsbury's, while Pecorino and Primitivo are listed in Asda. Primitivo is also available at Morrisons. TWE describes Grillo as “bursting with Sicilian delights like juicy medlar, prickly pear, and zesty grapefruit”. Montepulciano D'Abruzzo DOC offers “aromas of red berries with a dash of peppery spice”, it said. Primitivo is characterised as “medium-bodied with smooth tannins,” and Pecorino provides “a floral aroma with a dash of thyme and sage”. Belorante senior brand manager Amy Fisher said: “Belorante is all about bringing colour to
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