Townsquare announces strategic digital advertising partnership with SummitMedia [Seeking Alpha]
Townsquare Media, Inc. Class A (TSQ)
Last townsquare media, inc. class a earnings: 11/5 07:00 am
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Source: Seeking Alpha
Townsquare and SummitMedia are partnering to provide tailored data-driven strategies for local, regional, and national businesses, enhancing SummitMedia's digital business and broadcast presence. The partnership aims to drive significant digital growth for SummitMedia across its nine U.S. cities, which do not overlap with Townsquare's market footprint. The collaboration marks a significant expansion of Townsquare's Media Partnerships division, formed earlier this year. Townsquare's Ignite division will provide white-label digital advertising solutions to SummitMedia, focusing on customized, data-driven strategies for local, regional, and national businesses. The company's success in digital advertising has also meaningfully contributed to Townsquare's overall growth, with digital now comprising over 50% of Townsquare's total revenue and profit. As part of this collaboration, SummitMedia will launch a new digital solution arm called Summit Interactive. More on Townsquare M
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