Whitebridge deal sees General Mills pounce for growth in cat food [Yahoo! Finance]
Tyson Foods, Inc. (TSN)
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Source: Yahoo! Finance
the wake of the US giant's sale of its North America yogurt assets. And, two months on, the fruits of that labour have materialised with the Blue Buffalo maker's latest acquisition in pet food, a deal industry watchers believe can support General Mills' existing presence in the category. On Thursday (14 November), the Cheerios and Fiber One brands owner struck its fifth deal in pet food with the acquisition of a set of assets from US-based Whitebridge Pet Brands. General Mills paid $1.45bn for Whitebridge's North American cat-food and pet-treats business from Belgium-based private investment company NXMH (the deal doesn't include Whitebridge's European portfolio, which stays with NXMH). Blue Buffalo marked General Mills' re-entry into pet food after decades away (the company acquired Spratt's in the 1950s). The company stumped up $8bn for Blue Buffalo and to move back in the sector, a decision largely seen at the time as wise given the challenges the group was then facing in gro
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