Electric Vehicle transition prompts decline in brand loyalty among Europeans, finds Adevinta [Yahoo! Finance]
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Source: Yahoo! Finance
But over a quarter (28%) are more likely to buy an Electric Vehicle (EV) from a new or unfamiliar brand compared to a petrol or diesel vehicle from a new or unfamiliar brand. This erosion of brand loyalty is caused by substantially lower consumer awareness for EV models compared to Internal Combustion Engine (ICE) models. 26 June 2024 - Established carmakers have historically relied on the twin pillars of reputation and brand loyalty to maintain their customer base. But due to increasingly fierce competition from emerging EV manufacturers, brand loyalty can no longer be taken for granted. That's according to a new survey of 5,000 European consumers from Adevinta , a leading online classifieds group and significant player in the European mobility market. Their specialist mobility marketplaces include mobile.de (DE), coches.net (ES), and automobile.it (IT), as well as generalist marketplaces with a strong mobility offering, such as leboncoin (FR) and Marktplaats (NL). Brand rep
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