Tractor Supply Co. backtracks on DEI roles and goals [Yahoo! Finance]
![Yahoo! Finance](../../../Content/images/providers/Yahoo! Finance.png)
Tractor Supply Company (TSCO)
Last tractor supply company earnings: 4/23 07:18 am
Check Earnings Report
US:NASDAQ Investor Relations:
ir.tractorsupply.com
Company Research
Source: Yahoo! Finance
itself from “nonbusiness activities” after conservative backlash from some of its customer base. In a news release Thursday, Tractor Supply, which advertises itself as the country's “largest rural lifestyle retailer,” said it will stop sponsoring activities like “pride festivals and voting campaigns” and would be cutting DEI roles and “retire (its) current DEI goals while still ensuring a respectful environment.” “We have heard from customers that we have disappointed them,” the company said. “We have taken this feedback to heart.” The about-face comes less than a month after right-wing commentator Robby Starbuck attacked the company's LGBTQ-inclusive stance and DEI hiring initiatives in a series of posts on X. Starbuck, who in 2022 launched a failed bid for Tennessee's 5th Congressional District, called on customers to boycott Tractor Supply and contact its corporate leadership. After the policy pivot was announced, Starbuck took to X again, calling the move a “massive victor
Show less
Read more
Impact Snapshot
Event Time:
TSCO
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
---|---|---|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
Last Price | ||
VWAP | ||
High:
|
Max Up |
High:
|
Low:
|
Max Down |
Low:
|
%
|
Post news range |
%
|
|
Price change |
|
|
Price Change Percentage |
|
|
S&P 500 (SPX) |
|
%
|
Volume ratio |
%
|
Volume | ||
Ticks | ||
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
TSCO alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
TSCO alerts
High impacting Tractor Supply Company news events
Weekly update
A roundup of the hottest topics
TSCO
News
- Black farmers push for Tractor Supply CEO's resignation after company cuts DEI and climate efforts [Fortune]Fortune
- Black farmers' association calls for Tractor Supply CEO's resignation after company cuts DEI efforts [Yahoo! Finance Canada]Yahoo! Finance Canada
- Black farmers' association calls for Tractor Supply CEO's resignation after company cuts DEI efforts [Financial Post (Toronto, Ontario, Canada)]Financial Post
- Black farmers' association calls for Tractor Supply CEO's resignation after company cuts DEI efforts [Yahoo! Finance]Yahoo! Finance
- National Black Farmers Association Calls for Immediate Resignation of Tractor Supply President [Yahoo! Finance]Yahoo! Finance
TSCO
Earnings
- 4/25/24 - Beat
TSCO
Sec Filings
- 7/2/24 - Form 4
- 7/2/24 - Form 4
- 6/28/24 - Form 8-K
- TSCO's page on the SEC website