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Stock impact report

Analysis-In changing climate, retailers turning to weather strategies [Yahoo! Finance Canada]

Tractor Supply Company (TSCO) 
Last tractor supply company earnings: 4/23 07:18 am Check Earnings Report
US:NASDAQ Investor Relations: ir.tractorsupply.com
(Reuters) - Big-name retailers such as Walmart are increasingly using analytics to blunt the impact of one of the most unpredictable performance variables of shopping: weather. Weather data, once used strictly for inventory planning, is now helping retailers localize advertising and decide when to discount seasonal items such as sweaters. Walmart, whose inventory planning with artificial-intelligence software incorporates weather analysis, reduced sunscreen prices a couple weeks earlier than usual this year in parts of the U.S. Weather data forecasting a wetter-than-usual autumn in some U.S. regions was a factor in its decision, whereas several years ago, it likely would not have been, said Kirby Doyle, a skin-care category replenishment adviser to the world's biggest retailer. "In the beginning, (weather data) was just a forecast model for high-level planning," said Doyle, who works for Beiersdorf, which makes personal-care products. "Now we're infusing it into pre-season planning a Show less Read more
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