UK Black Friday Intentions Report 2024 - More Consumers Intend to Shop Instore Rather Than Online for Black Friday Purchases This Year Compared to Last Year [Yahoo! Finance]
TESCO PLC S/ADR (TSCDY)
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Source: Yahoo! Finance
The Black Friday Intentions 2024 report offers a comprehensive overview of consumer intentions for Black Friday 2024, analysing the market, the major players, the main trends and consumer attitudes. The proportion of consumers that stated that they intend to buy at least one item during Black Friday in 2024 is significantly higher than in previous years. There was also an increase in the number of consumers willing to delay purchasing an item until Black Friday as they aim to secure the product at a discounted price. Amazon remains the firm favourite for consumers, but grocers Tesco and Sainsbury's have experienced the biggest increase in preference. Report Highlights 25-34-year-olds are most focused on using Black Friday to invest in their homes, focusing their spend on electricals & technology, homewares, and furniture & DIY. More consumers intend to shop instore rather than online for Black Friday purchases this year compared to last year. Electricals remains the most po
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