John Lewis to teach customers to cook in Jamie Oliver tie-up [Yahoo! Finance]
TESCO PLC S/ADR (TSCDY)
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Source: Yahoo! Finance
A new Jamie Oliver cookery school and cafe will open at John Lewis's flagship Oxford Street shop in the spring as part of a multimillion-pound overhaul. While the John Lewis Partnership runs a cookery school in west London under its Waitrose brand, it will mark the first time that the department store has hosted lessons. It is also the first Jamie Oliver-branded school to operate under any of the partnership's brands. The TV chef already has his own standalone cookery school on the Holloway Road in north London, where people can book classes in cuisines including Thai, Italian and Indian food at a cost of between £59 and £179. Peter Ruis, the executive director of John Lewis, said the deal was part of a push to give customers “even more reasons to shop in our brilliant stores”. While lessons will not be run by Oliver himself, Mr Ruis said the TV chef was likely to make the “odd in-person appearance” at the new cookery school. The tie-up is part of a significant investment i
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