Gen X founder of $63 million-a-year ice-cream company grows raspberries, blueberries and bok choi from her central London abode [Fortune]
TESCO PLC S/ADR (TSCDY)
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Source: Fortune
Here at The Good Life you don't have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live their lives. Today Fortune meets Vivien Wong, co-founder of Little Moons—those little balls of ice cream wrapped in a glutinous layer of sweet rice that went viral during the pandemic. In January 2021, the brand became a social media sensation, with slime-obsessed Gen Zers flocking to try out the mochi-inspired snack—and it's unusual texture—for the first time. In the week after going viral on TikTok, sales of Little Moons at the British supermarket giant Tesco surged by 700%. Of course, the small business was completely unprepared for TikTok fame in the midst of a pandemic. Shelves were quickly emptied of stock—but it made the brand become even more desirable: Those who could get their hands on the product, showed off their purchase with an unboxing video and a taste test; The hashtag #LittleMoons gained nearly 20 million views;
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