Uniqlo Dismisses The Idea That It's Fast Fashion Through The Concept Of LifeWear [Forbes]
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Source: Forbes
Uniqlo Dismisses The Idea That It's Fast Fashion Through The Concept Of LifeWear A installation shot of the Uniqlo exhibition The Art and of Lifewear: New Form Follows Function Courtesy Uniqlo; Photo by James North ese clothing giant “Part of the frustration we have in marketing is that Mr. Yanai [Tadashi Yanai , chairman, president and CEO of Fast ing] wanted to say, I'm going to build a company that moves very quickly in being innovative ,” said John C. Jay, Fast ing’s president of Global Creative, “So he called it Fast ing. But the press look at Fast ing and go, Aha, so you are fast fashion . But we are not. So the first step I will tell people...it's not fast fashion, because we will never make disposable clothing.” Uniqlo doesn’t just want you to think that its clothing isn’t fast fashion; it wants you to think that it is a way of improving life with the concept of LifeWear, which the brand introduced to the public through an immersive exhibition, , in London’s Somerset House fr
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