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Stock impact report

Trivago Demands Higher Compensation From Smaller Advertisers [Yahoo! Finance]

trivago N.V. - American Depositary Shares (TRVG) 
Last trivago n.v. - american depositary shares earnings: 2/13 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.trivago.com
Company Research Source: Yahoo! Finance
In an interview Wednesday following a third-quarter earnings call with analysts, Trivago CEO Johannes Thomas told Skift it had not been diligent enough in not “giving business and bookings” to advertisers that generated very low monetization. “Over the course of the years, we have not been watching close enough how much we are getting from an advertiser,” Thomas said. “We have corrected that. We are demanding minimum monetization expectations in our marketplace.” The policy change occurred in the past couple of months. Thomas wouldn't comment on specific advertisers, but acknowledged that larger advertisers — such as Booking Holdings or Expedia Group — wouldn't fall into this grouping. Asked whether the changes would have a material impact on Trivago's financials, Thomas said: “We are in the process of it, and we will figure out in the course of the quarter how much impact that will have.” Destinia CEO Ricardo Fernández said Trivago was demanding an 8-9% commission per book Show less Read more
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