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Stock impact report

New TransUnion Research Reveals Seven in 10 Marketing Leaders Struggle to Connect with Audiences Due to Complex Network of Martech Solutions and Identity Challenges

TransUnion (TRU) 
Last transunion earnings: 4/28 06:50 am Check Earnings Report
US:NYSE Investor Relations: investors.transunion.com
Company Research Source: GlobeNewswire
CHICAGO, Jan. 08, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today newly commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in managing fragmented martech systems and identity challenges. However, the research also highlights a clear path forward for organizations that leverage identity resolution tools to connect disparate data sets. Forrester’s Q4 2024 Identity Resolution Survey found that 70% of marketing leaders struggle to identify and reach audiences across multiple touchpoints, making well-informed marketing strategies and connected customer experiences increasingly difficult to achieve. Additionally, two-thirds report juggling 16 or more martech solutions—a level of complexity that’s making it harder to achieve their goals. Fragmentation in a brand’s marketing technology stack is a real barrier to executing strategically. According to the research, marketers identified the top challenges ba Show less Read more
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