Nearly Two-thirds of Quick Service Restaurants Report Increased Traffic in 2024, Despite Raising Prices Across the Board
TransUnion (TRU)
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Source: GlobeNewswire
CHICAGO, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Nearly two-thirds (64%) of Quick Service Restaurants (QSRs) reported increased traffic across all dayparts—times when they serve breakfast, lunch, and dinner— in 2024. Another 17% reported rising traffic in some dayparts, according to a new report from TransUnion (NYSE: TRU) and Restaurant Dive. Most QSR executives attribute this success to a focus on both communicating and capturing value with customers, an important step after 93% indicated they raised prices across the board in 2024. “Consumers may have become accustomed to inflation over the past couple years,” said Mark Rose, Senior Director of market strategy for TransUnion’s travel and hospitality business. “However, feeling like they are getting value for their increased spending is still an important and compelling part of their decision on where to go for a meal.” These and other key findings are part of a research study conducted by Restaurant Dive’s studioID on behalf o
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