TransUnion and MMA Global Study Finds an Audience Targeting Strategy that Drives up to 23x Return on Marketing Investment
TransUnion (TRU)
Last transunion earnings: 4/28 06:50 am
Check Earnings Report
US:NYSE Investor Relations:
investors.transunion.com
Company Research
Source: GlobeNewswire
CHICAGO, June 13, 2024 (GLOBE NEWSWIRE) -- Marketers have experienced the tension between investing for short-term results and long-term growth for decades. Today, new research from TransUnion (NYSE: TRU) and MMA Global uncovers a targeting strategy that performs best against both short- and long-term objectives: the Movable Middles. The Movable Middles audience target is defined as category buyers who are neither loyal to the brand nor to the brand’s competitors. Most marketing campaigns today automatically optimize towards brand loyalists based on their high conversion rate, without recognizing that these consumers are precisely those most likely to convert anyway without advertising. Conquesting campaigns are common, often against an audience committed to a competitor and unreceptive to the brand’s message. Instead, focusing on Movable Middles selects an audience that is both highly responsive and more influenced by advertising, meaningfully increasing the incremental impact o
Show less
Read more
Impact Snapshot
Event Time:
TRU
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
TRU alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
TRU alerts
High impacting TransUnion news events
Weekly update
A roundup of the hottest topics
TRU
News
- Don't Open Your First Credit Card Without Reading This [CNET News]CNET News
- Concerns about inflation peak as Americans struggle to shake off a ‘vibecession' [CNBC]CNBC
- TransUnion Announces Earnings Release Date for Second Quarter 2024 Results [Yahoo! Finance]Yahoo! Finance
- TransUnion Announces Earnings Release Date for Second Quarter 2024 ResultsGlobeNewswire
- Credit Karma App Review 2024 [Forbes]Forbes
TRU
Earnings
- 4/25/24 - Beat
TRU
Sec Filings
- 6/24/24 - Form 4
- 6/21/24 - Form 144
- 6/17/24 - Form 4
- TRU's page on the SEC website