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-0.00104094378903531 -0.00069396252602358 -0.00138792505204716 -0.0034698126301179 -0.0104094378903538 -0.0108119361554476 -0.0138792505204718 -0.00936849410131851
Stock impact report

Tripadvisor and Group Black Release 2024 "Black Travel Today" Report

TripAdvisor, Inc. (TRIP) 
Last tripadvisor, inc. earnings: 2/12 04:02 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.tripadvisor.com/investor-relations
Company Research Source: PR Newswire
Safety, Community and Cultural Representation Drive Decision-MakingNEW YORK, Oct. 3, 2024 /PRNewswire/ -- Tripadvisor and Group Black today unveiled their "Black Travel Today" report, a comprehensive study exploring the unique travel preferences, behaviors, and considerations of Black travelers in the US. The findings reveal the importance of safety, community, and cultural representation in shaping travel decisions and provide valuable insights for brands and destinations aiming to attract and serve this growing and important group of travelers.Among the report's key findings:44% of Black travelers consider the cultural and racial diversity of a destination as the primary factor in determining its safety, more than any other consideration70% of Black travelers are more likely to consider destinations that actively promote their inclusivity efforts. Cities represent not only a preferred destination type for Black Travelers, but are also seen as a safer option for travelers offering a Show less Read more
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