Your New Car Isn’t Yours - Automakers Increasingly Charge ‘Subscription Fees.’ [Forbes]
Toyota Motor Corporation (TM)
US:NYSE Investor Relations:
toyota-global.com/investors
Company Research
Source: Forbes
and enjoying the new car smell and the “no fingerprints on the nav screen and no sneezes on the steering wheel” freshness. 2025 Toyota Camry XSE Hybrid Toyota But imagine winter rolling around and your heated seats, steering wheel and the remote start you ordered as options won't work unless you cough up even more money to the manufacturer in a “subscription fee.” And it's not just once - it's monthly. Outrageous? Welcome to the future of car ownership. The New Normal - Monetizing Everything, Permanently. This trend, which started quietly, is continually gaining traction as automakers continually charge unprecedented high prices for their products, then nickel-and-dime customers afterward, hoping they will simply sigh - and pay. But when you add up what these subscriptions cost, it's hundreds of dollars over time going out your door when that money could have been spent on food, rent, mortgage, groceries or gasoline. Take BMW, for example. The automaker rolled out a su
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