Kelley Blue Book Announces Winners of 2025 Consumer Choice Awards [Yahoo! Finance]
Toyota Motor Corporation (TM)
US:NYSE Investor Relations:
toyota-global.com/investors
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Source: Yahoo! Finance
ATLANTA April 16, 2025 /PRNewswire/ -- Consumer perception is crucial as it significantly influences purchasing decisions, brand loyalty and overall market success, making it essential for automakers to understand and manage how car buyers view their products. Recognizing automakers' outstanding achievements in creating and maintaining brand pillars that earn the attention and enthusiasm of new-car shoppers, Kelley Blue Book, a Cox Automotive brand, today announces the winners of the 2025 Consumer Choice Awards . These awards are based on annual new-car shopper perception study data. Award categories are calculated among in-market luxury and non-luxury, including truck and electric vehicle and hybrid shoppers who plan to purchase within the next 12 months. "Once again, Honda leads in this year's Consumer Choice Awards, nearly sweeping all of the non-luxury categories and taking home more award wins than another other automaker for 2025, while Porsche wins Best Overall Luxury Brand
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