2025 U.S. ALG Residual Value Awards Underscore Importance of Disciplined Approach to Pricing and Incentives [Yahoo! Finance]
Toyota Motor Corporation (TM)
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Source: Yahoo! Finance
TROY, Mich., November 19, 2024 BUSINESS WIRE )--With new- and used-vehicle prices still elevated, budget-conscious shoppers are seeking vehicles that will provide long-term value, highlighting the importance of the J.D. Power 2025 U.S. ALG Residual Value Awards, SM released today. For a fourth consecutive year, Lexus and Honda receive the award for best premium brand and mass market brand, respectively. Lexus receives the most model-level awards with five, followed by Toyota with four. "Honda stayed disciplined with pricing in 2024, avoiding the aggressive manufacturer's suggested retail price (MSRP) increases that diminished affordability at other brands, while Lexus' restraint with incentives paid dividends, as incentives have a direct negative effect on the resale values of older models," said Danny Battaglia, managing director of ALG customer success at J.D. Power. "Additionally, the top brands consistently employ a balanced strategy with regard to trim levels, powertrains and
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