Tilray Wellness Collaborates with Whole Foods Market to Relaunch Hi*Ball Energy Drinks into National US Retail
Tilray Brands, Inc. - Class 2 (TLRY)
Last tilray brands, inc. - class 2 earnings: 3/2 04:05 pm
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Source: GlobeNewswire
Tilray Expands Their Health-Focused Food and Beverage Portfolio with the Reintroduction of a Beloved Energy Drink, Hi*Ball Energy NEW YORK, March 24, 2025 (GLOBE NEWSWIRE) -- Tilray Wellness, the better-for-you food and beverage division of Tilray Brands, Inc. (“Tilray”) (NASDAQ: TLRY and TSX: TLRY), is expanding their collaboration with Whole Foods Market this spring by re-introducing a beloved energy brand—Hi*Ball Energy—into US retail distribution. Made with zero calories and zero sugar, Hi*Ball supports sustained energy without compromises. Hi*Ball Energy Makes a Comeback Once a staple for Whole Foods Market and Natural Channel consumers, Hi*Ball Energy was a pioneer in the sustained energy movement. Following years of softening trends, Hi*Ball was acquired by Tilray Brands, who immediately began revitalizing the brand on eCommerce. The portfolio is now experiencing 68% growth in the past six months on Amazon.com1, and the Brick & Mortar launch plan is expected t
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