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Stock impact report

Nike's NFL deal, Belichick's new gig, UFC growth: YF Sports Report [Yahoo! Finance]

TKO Group Holdings, Inc. Class A (TKO) 
Company Research Source: Yahoo! Finance
Earlier this week the sportswear giant announced they will be extending their contract with the NFL through 2038. On this week's episode of Yahoo Finance Sports Report , host Joe Pompliano breaks down the significance of this NFL partnership and why it's a win for Nike, especially with the new CEO Elliott Hill — who entered the role in October 2024 — at the helm of this deal. “[Hill] has only been on the job for a few months now, but he specifically said he wanted athletes to be at the center of everything they do,” Pompliano says. “That includes sports and sports leagues like the NFL. So this is a great sign for Nike.” Pompliano is also joined by combat sports journalist and host of The Ariel Helwani Show , Ariel Helwani, to discuss the world of MMA (mixed martial arts), especially the growth of UFC. Helwani attributes a lot of it to the UFC's media rights deal with ESPN that began in 2019. UFC is currently owned by TKO Group Holdings ( TKO ), with Dana White continuing to lead Show less Read more
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