How Aldi’s “Aisle Of Shame” Helped Fuel A Grocery Juggernaut [Forbes]
TJX Companies, Inc. (The) (TJX)
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Source: Forbes
The fastest-growing grocery chain in the U.S. (by store count and foot traffic) is probably not the one you think it is. It might be one you've barely noticed or never visited. Its e-commerce capability is practically non-existent by comparison to its competition. Its stores are about half the size of the average grocery (18,000 square feet versus 38,000). Produce is often displayed in large shipping cartons that clog the aisles. You won't find your familiar national brands—roughly 90% of what they sell is private label brands. The selection of available goods will change from week to week. If you want a shopping cart it'll cost you a quarter to rent one (refunded when the cart is returned) and you better bring your own bags because there aren't any in the store. Welcome to Aldi! Easily, the quirkiest (and yet most interesting) discount grocery retailer in the world but also one of the largest, with a fleet of about 12,000 locations. It is also one of the oldest, with roo
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