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Stock impact report

Thryv Holdings Announces Strategic Acquisition of Keap

Thryv Holdings, Inc. (THRY) 
Company Research Source: Business Wire
Acquisition Expected to Establish Industry Leadership with Total SaaS Revenue to Exceed $400 Million of Recurring High Margin Revenue DALLAS--(BUSINESS WIRE)--Thryv Holdings, Inc. (“Thryv” or the “Company”) (NASDAQ: THRY), a leading provider of SaaS solutions for small and medium-sized businesses (“SMBs”), announced today that the Company has signed a definitive agreement to acquire Infusion Software, Inc. (“Keap”), a prominent player in customer relationship management and marketing automation for SMBs.ACQUISITION OVERVIEW AND STRATEGIC RATIONALEKeap is a leading provider of solutions for customer relationship management, marketing automation, and sales optimization, primarily serving SMBs in North America, Australia, and Europe. The majority of Keap’s revenue is driven by its subscription-based recurring revenue model and extensive partnerships with various distribution channels.Keap is directly aligned with Thryv’s SaaS strategy:Creates a market leader in SMB SaaS: The addition Show less Read more
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