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Stock impact report

How a Saks Fifth Avenue veteran is doing what many thought impossible: Turning Walmart into a fashion force [Fortune]

Target Corporation (TGT) 
Last target corporation earnings: 3/3 06:30 am Check Earnings Report
US:NYSE Investor Relations: investors.target.com
Company Research Source: Fortune
There were dozens of heavily made-up social media influencers eating canapés and taking selfies, fashion editors asking the designer about his inspiration and executives hoping their new wares will wow the tastemakers who can make or break a new collection. What made it unusual was this event was for Walmart . The retailer, the world's largest, was showing off new items from the spring drops for its Scoop and Free Assembly brands, two cooler labels it bought in recent years and uses as Trojan horses to build fashion credibility for Walmart overall. There was a $38 baby blue halter neck dress that would not look out of place at a Hamptons garden party and a $40 linen blend blazer suitable for an office worker. This was a far cry from the $1.99 camis Walmart used to tout on media tours a decade ago, when Walmart's sole message about its clothes was their low prices. “We've been focused on overhauling the assortment and then changing consumer perception and broadening our customer Show less Read more
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