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Stock impact report

Stream And Beam: How You'll Watch Sports In The Future [Forbes]

TEGNA Inc (TGNA) 
Last tegna inc earnings: 2/11 08:01 am Check Earnings Report
US:NYSE Investor Relations: investors.tegna.com
Company Research Source: Forbes
By Matt Craig , Forbes Staff T he Utah Jazz aired games locally on the same regional cable channel for more than 30 years, until AT&T SportsNet Rocky Mountain—as it was known in its final iteration—announced last October it was laying off its employees and shutting down. In search of a new broadcast partner, the NBA's 23rd most valuable team became one of the earliest adopters of a trend that's sweeping the sports media world: “stream and beam.” Any over-the-air broadcast television station, like Sinclair's channel 14 KJZZ, could produce and “beam” the team's games to anyone in the Salt Lake City market with a pair of rabbit ears antennae. But streaming was a trickier proposition. Like many NBA teams whose cable deals crumbled, the Jazz suddenly controlled its own digital rights and had to figure out how to launch a direct-to-consumer streaming service in a matter of weeks. “We needed experts in the business,” says Jazz president Jim Olson. “And as fast as we needed to mo Show less Read more
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