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Stock impact report

Premion Selects Compliant to Improve Programmatic Media Curation Using Advanced Data Integrity Tools

TEGNA Inc (TGNA) 
Last tegna inc earnings: 2/11 08:01 am Check Earnings Report
US:NYSE Investor Relations: investors.tegna.com
Company Research Source: GlobeNewswire
NEW YORK, March 12, 2025 (GLOBE NEWSWIRE) -- Premion, a leading premium advertising solution for regional and local advertisers, has integrated Compliant’s advanced data integrity signals into its Octillion demand-side platform (DSP). As advertisers prioritize data quality alongside media and creative quality, there is increasing demand for signals that bolster responsible and effective targeting capabilities. Compliant is the first company to offer independent verification of supply-side data standards worldwide. By integrating Compliant's data integrity signals, Octillion enables advertisers to buy inventory from publishers with better data practices. In a data-driven and highly regulated industry, this reduces risk, avoids waste and improves campaign outcomes. "Premion powered by Octillion DSP is committed to empowering local and mid-market advertisers in today's privacy-conscious society," said Gabe Greenberg, Co-Founder of Octillion Media and Chief Strategy Officer of Premion Show less Read more
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