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Stock impact report

The Real Winner Out Of Deadpool And Wolverine [Forbes]

Telefonica SA (TEF) 
Last telefonica sa earnings: 2/23 04:01 pm Check Earnings Report
Company Research Source: Forbes
Few forms of sponsorship create as compelling a connection with consumers as product placement in movies. The Walther PPK is almost synonymous with James Bond whilst Marty McFly soon springs to mind when you think of Delorean. Building this kind of familiarity usually takes decades but one brand is in the process of tearing up that script. There is good reason why product placement casts such a powerful spell. Not only does it promote products on the big screen to tens of millions of people but it can put them in the hands of the Hollywood heroes at the heart of the stories. A sticker on the shirt of a sports team can't do that. However, sports sponsorship does have an advantage in that it's rarely distracting. Fans expect to see stickers on the athletes' shirts. In contrast, if branding in a movie is too blatant or incongruous it can spoil the flow of the film. If it looks logical and seamless it's a dream ticket for the studio and the sponsor. The bigger the movie, the bigger Show less Read more
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