Fjällräven Launches Pre-Loved Marketplace To Boost Sustainability And Reduce Waste [Forbes]
ThredUp Inc. - Class A (TDUP)
Company Research
Source: Forbes
Swedish outdoor brand Fjällräven recently launched a new program called Fjällräven Pre-Loved , a peer-to-peer resale marketplace for buying and selling the brand's apparel, bags, and gear second-hand. This new initiative, powered by the Archive Resale platform, aims to extend product lifespans and minimize waste, reinforcing the brand's commitment to circular economy efforts in the outdoor and apparel sectors. This is evidenced in the 2024 Circular Brands report by Tradera , which highlights brands that have made substantial strides toward sustainability. For the third year in a row, the brand topped both the overall clothing industry and outdoor clothing categories. “Since 1960, Fjällräven has championed the creation of durable, sustainable products,” said Nathan Dopp, CEO of the brand. “We aspire to ensure our products serve generations. Resale is a natural evolution of this philosophy, allowing us to reduce waste and conserve resources while honoring our craftsmanship.” Fj
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TDUP
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