'Sonic brand' strikes the right tone with TD Bank's ATM users [Yahoo! Finance]
Toronto Dominion Bank (The) (TD)
Last toronto dominion bank (the) earnings: 2/27 06:30 am
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Source: Yahoo! Finance
environments and experiences, said Michael Armstrong, TD's vice president of North American brand and sponsorships. Designed to evoke welcoming sounds with a melody and drums , TD Bank embedded the jingle within a range of traditional and online advertising and banking activities without much fanfare, he said. The biggest reaction came, surprisingly, a few weeks after the launch from ATM users, who contacted the bank to express joy in hearing TD's upbeat jingle when completing a transaction. "Although we have embedded the sonic identity across various channels, our ATMs have generated the most feedback and comments. It affirms that a customer's transaction is over and it's familiar, because customers may have heard it in the TV or online spots. And then here it is in the ATM," Armstrong said. Customer response to the sonic brand at TD Bank's ATMs underscores the possibility that certain routine electronic beeps and other audible notifications could potentially be missed market
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TD
Earnings
- 5/23/24 - Beat
TD
Sec Filings
- 6/28/24 - Form FWP
- 6/28/24 - Form FWP
- 6/28/24 - Form 424B2
- TD's page on the SEC website