Women prefer to play mobile games. China's Tencent sees an opportunity [MSNBC.com]
TENCENT HLDGS UNSP/ADR (TCEHY)
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Source: MSNBC.com
Tencent's Honor of Kings mobile game drew a record 33,000 fans to watch a final competition in Beijing on Nov. 16, 2024.CNBC | Evelyn ChengBEIJING — Chinese gaming giantAlready a hit in China, the game drew a record 33,000 fans to a Beijing stadium on Saturday to watch two teams compete for a $3 million grand prize.Surprisingly, many in the crowd were young women, reflecting how interest in mobile games has broadened out from the stereotypical male player in the days of console and PC gaming.Launched in China in November 2015, the game's appeal lies in its easy learning curve and relatively short sessions of around 15 minutes. Anyone with a smartphone can play for free in real time, on the go."Honor of Kings became an important way for me to socialize," said Tianyun Gao, according to CNBC's translation of her spoken Mandarin. She started playing the game in 2017 as a sophomore in college and became a professional commentator for the game's competitions a year later.Gao, an English maj
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