Women prefer to play mobile games. China's Tencent sees an opportunity [CNBC]
TENCENT HLDGS UNSP/ADR (TCEHY)
NASDAQ:AMEX Investor Relations:
tencent.com/en-us/investor.html
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Source: CNBC
Women prefer to play games on their smartphones, creating a growth opportunity in an industry otherwise dominated by men, analysts said. Over the weekend, Honor of Kings drew a record 33,000 fans to a stadium in Beijing to watch two teams compete for a $3 million grand prize. BEIJING — Chinese gaming giant Tencent is betting on a rise in female players worldwide for its mobile game Honor of Kings, which rolled out to the U.S. and other countries in June. Already a hit in China, the game drew a record 33,000 fans to a Beijing stadium on Saturday to watch two teams compete for a $3 million grand prize. Surprisingly, many in the crowd were young women, reflecting how interest in mobile games has broadened out from the stereotypical male player in the days of console and PC gaming. Launched in China in November 2015, the game's appeal lies in its easy learning curve and relatively short sessions of around 15 minutes. Anyone with a smartphone can play for free in real time, on t
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