Taboola Partners with Jounce Media to Verify Ad Inventory is Free From Made for Advertising (MFA) Properties
Taboola.com Ltd. - Ordinary Shares (TBLA)
Company Research
Source: GlobeNewswire
NEW YORK, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from Made for Advertising (MFA) properties. According to industry data, a substantial portion of advertising dollars are spent on Made for Advertising sites, with 15 percent of ad spend classified as MFA. Taboola has spent more than 15 years forging partnerships with top publisher properties including Yahoo, Business Insider, and The Associated Press. Recently, Taboola launched Taboola Select, offering advertisers even more access to highly visible placements across a curated selection of publishers as well. Taboola Select is a curated selection of highly visible and brand safe placements on just 15 percent of Taboola’s most premium publishers, allowing advertisers to drive performance-f
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- Taboola.com Ltd. 2024 Q3 - Results - Earnings Call Presentation [Seeking Alpha]Seeking Alpha
TBLA
Earnings
- 11/7/24 - Miss
TBLA
Sec Filings
- 11/22/24 - Form 4
- 11/21/24 - Form 4
- 11/20/24 - Form 4
- TBLA's page on the SEC website