New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation, Advertisers Intend to Diversify Media Mixes in a Post-Cookie World
Taboola.com Ltd. - Ordinary Shares (TBLA)
Company Research
Source: GlobeNewswire
NEW YORK, June 12, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite a recent decision by Google to delay the cookie phaseout, advertisers still have questions about their readiness for the new world and the ultimate effect on business results it will have. The new Taboola/YouGov study polled decision makers in advertising and marketing to understand their level of preparedness for cookie deprecation, the effect they anticipate it will have on their business, and how it will affect their decision to invest in certain advertising channels. Key highlights include: Advertisers aren’t ready for the cookieless future and many agree with Google’s decision to delay the phaseout. Only 25 percent of advertisers are completely prepared for the coo
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News
- Taboola Named One of the Fortune Best Workplaces in New York in 2024 by Great Place to Work®GlobeNewswire
- RDDT vs. TBLA: Are These Profitless Stocks Worth Buying? [Yahoo! Finance]Yahoo! Finance
- Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and MoreGlobeNewswire
- Taboola.com Insider Ups Holding By 66% During Year [Yahoo! Finance]Yahoo! Finance
- Taboola.com Ltd. (NASDAQ: TBLA) had its "buy" rating re-affirmed by analysts at Needham & Company LLC. They now have a $6.00 price target on the stock.MarketBeat
TBLA
Earnings
- 5/8/24 - Beat
TBLA
Sec Filings
- 6/3/24 - Form 4
- 5/29/24 - Form 8-K
- 5/17/24 - Form 4
- TBLA's page on the SEC website