Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to "Talk to Abby" to Start and Manage Every Aspect of Advertising Campaigns
Taboola.com Ltd. - Ordinary Shares (TBLA)
Company Research
Source: PR Newswire
HONG KONG, Oct. 16, 2024 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising.Nearly 91% of advertisers are already using or considering implementing Generative AI technology, according to industry data. Advertiser adoption for Generative AI has risen sharply recently as well, as a result of their desire to improve efficiency, drive more sales and return on investment–81% of advertisers believe it can increase sales for their organizations.Abby is an advanced AI assistant for advertisers that offers a conversational approach to building and launching every aspect of their campaigns–budgeting, targeting, creative, optimization and more.Abby is built on more than a decade of learnings from successful advertiser campaigns across Taboola and allows advertiser
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Earnings
- 11/7/24 - Miss
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Sec Filings
- 11/22/24 - Form 4
- 11/21/24 - Form 4
- 11/20/24 - Form 4
- TBLA's page on the SEC website