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Stock impact report

Taboola Announces New, Exclusive Three-Year Deal with The Weather Company

Taboola.com Ltd. - Ordinary Shares (TBLA) 
Company Research Source: GlobeNewswire
NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new three-year deal with The Weather Company, extending its long-term partnership. The world’s most accurate weather forecaster, The Weather Company provides weather data, insights and scalable solutions in a privacy-forward way, reaching thousands of businesses and 360 million people monthly. Under the new deal, The Weather Company will continue to leverage Taboola’s suite of products across multiple user touchpoints to grow its audience, optimize user engagement, and drive revenue across digital properties including weather.com, wunderground.com, and The Weather Channel App for iOS and Android. Taboola also helps The Weather Company optimize and tailor the user experience to drive engagement with Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations to make for a highly Show less Read more
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