Taylor Swift tickets raise almost $2-million for B.C. charities [Globe and Mail, The (Toronto, Canada)]
Molson Coors Beverage Company Class B (TAP)
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Source: Globe and Mail, The
The economic boom left behind in Vancouver by Taylor Swift's three-concert finale has also lifted the province's charities and helped make permanent a community benefit program sparked by the blockbuster. BC Place donated four suites and more than 100 complimentary Eras Tour tickets it received for hosting Ms. Swift's shows last weekend and raised almost $2-million for charities across the province. BC Place General Manager Chris May said the experiment was so successful, the venue plans to do similar for all events held at the stadium, which is owned by PavCo, a Crown corporation. Venues generally receive some complimentary tickets and private suites for the shows they host, and those tickets have traditionally been donated to venue partners, which include major corporations such as Molson Coors, PepsiCo, FritoLay and Heinz, as well as the Vancouver Sun and The Province. But Ms. Swift's massive fan base and the magnitude of her tour stood out, presenting a unique opportunity
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