Molson Coors takes majority stake in ZOA energy drink [Yahoo! Finance]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Yahoo! Finance
Taking a majority stake allows Molson Coors to lead the entirety of ZOA's marketing, retail and direct-to-consumer sales and development. As better-for-you energy drink sales outpace the broader segment, the deal signals Molson Coors' belief in ZOA's growth potential, the Chicago-based company said. It follows ZOA's new packaging, new visual identity and its first national marketing campaign featuring actor and retired professional wrestler Johnson. “We're building a winning portfolio that offers consumers choices across a wide range of occasions, and non-alc is a key part of that strategy,” said Molson Coors Chief Commercial Officer Michelle St. Jacques. “ZOA opens the door for us to participate in more parts of the day and incremental opportunities beyond our core business. We've built a strong foundation with ZOA over the past three years and we see a ton of opportunity for this brand to achieve its next stage of growth and scale.” ZOA has repeat purchase rates of 50% and 30
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