SIBA embarks on marketing push behind UK ‘indie' beer brands [Yahoo! Finance]
Molson Coors Beverage Company Class B (TAP)
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Source: Yahoo! Finance
In an effort to help drinkers weed out global beer brands from so-called 'indie' labels, the Society of Independent Brewers and Associates (SIBA) has today (22 October) launched an initiative backed by more than 200 of its members. Signees to the Indie Beer campaign have agreed to put the identifying marker on bar pump clips, bottles and cans as SIBA aims to “make it easier for beer drinkers to identify beer from independent breweries”. Andy Slee, the association's CEO, said: “Between them, independent brewers employ 10,000 people, run over 2,000 pubs, bars and taprooms, and pay millions in taxes here in the UK. “They are a force for good in the local communities they represent and it's essential global beer companies are not taking credit for the hard work of true independent brewers.” SIBA named a handful of indie brands that were once independent but are now owned by the beer giants, with consumers often unaware of the true ownership: Beavertown Neck Oil (Heineken), Fuller
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