Pennsylvania-based Yuengling, the oldest brewery in America, is bringing its beer to Chicago [Yahoo! Finance]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Yahoo! Finance
Yuengling. It is significant because it has been a regional favorite for most of its history and is now expanding westward, with Illinois being its 27th state. Yuengling began expanding beyond its East Coast base at the dawn of the new millennium, buying a Tampa facility and opening a third plant in Pennsylvania. In 2020, it entered into a joint venture with Chicago-based Molson Coors, enabling it to produce its beers at plants in Fort Worth and Milwaukee, and facilitate distribution into new states. It has since expanded into Texas, Kansas, Missouri, Oklahoma, and now Illinois. Yuengling had a 1.4% market share nationally last year, despite being in about half the states. In comparison, Anheuser-Busch led the way at 34.5%, followed by Molson Coors at about 22% and Constellation at a nearly 15% share. Yuengling's market share is expected to increase with its expansion into Illinois. Yuengling plans to use a variety of media as well as in-store and in-restaurant sampling to get c
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