Miller Lite Kicks Off 50th Anniversary Campaign With Nostalgic Ad [Forbes]
Molson Coors Beverage Company Class B (TAP)
Last molson coors beverage company class b earnings: 4/30 07:00 am
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Source: Forbes
For younger consumers, it may come as a surprise that low-calorie beer has not been around forever. Indeed, is credited with leading the company in creating the light beer category in 1975 when Miller Lite was introduced. Via strong marketing and as endorsers, the brand convinced men that light beer had appeal Indeed, its “ ” tagline became iconic in marketing circles and has had enduring appeal across a variety of demographic groups. With its 50th anniversary at hand, the brand is celebratting its heritage with a new marketing campaign. The campaign, “Legendary Stories Start With a Light,” will feature Lite's longtime customers who have made the brand part of their personal history. It is kicking off with an ad running during the . The ad takes the form of a creative film narrated by Christopher Walken and includes snapshots of fans who have been loyal to the brand for the past half-century. It also contains images of familiar Miller Lite “all-star” endorsers including John Madden
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